Personalied URL in Marketing


I came across this slide show to summarize PURL:

http://www.slideshare.net/L2Fuse/personalized-url-purl-strategy-guide

I have done a few projects with PURL component to drive users from direct mail campaign to some tailored landing pages. I will blog  about the techique aspect for the generation of PURL and the design of these dynamic landing pages in a later time.

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